Argenta was in the middle of a digital transformation.
My role: I worked as lead product designer across the digital transformation track, coordinating Argenta stakeholders, Monkeyshot researchers, product owners, developers, and business teams across website, Homebank, and focused mobile app improvements.The bank served more than 1.5 million clients, but its digital products had to catch up with how people expected to bank: clearer navigation, better mobile flows, stronger accessibility, and one consistent design language across channels.
I worked on the transformation track for 4.5 years as a consultant through Monkeyshot, helping establish the design foundation behind Argenta's digital ecosystem.
Banking UX Has No Room for Guesswork.
Argenta's digital products served a broad audience: young mobile-first customers, older clients, people using Homebank every day, and users with visual or motor impairments.
Accessibility was not a nice-to-have. WCAG compliance was a major driver from the start.
That changed the design process. We could not rely only on visual polish or internal assumptions. Flows had to be understandable, testable, and usable by people with very different needs.
Research Became Part of the Transformation Track.
Together with UX researchers from Monkeyshot, I helped establish research tracks for key parts of the digital experience.
We used research to validate navigation, test usability, and understand where users struggled across the website, Homebank, and mobile app.
My role was not only design. I led the internal and external coordination between Argenta stakeholders, Monkeyshot researchers, product owners, developers, and business teams.
The work helped turn research from a separate activity into something that shaped design decisions continuously.
Accessibility Was Tested With the People Who Needed It Most.
WCAG compliance was one of the biggest drivers for the website redesign.
We continuously tested designs with users with visual impairments, including blind participants using assistive technologies. That made accessibility concrete. It was not only about passing a checklist. It was about whether people could actually complete banking tasks independently.
The findings were translated into a prioritised backlog for design, content, and development follow-up.
The recommendations influenced navigation, content structure, form behaviour, contrast, focus states, and how key actions were presented.
The outcome was a WCAG-compliant website built around real accessibility needs.
The Website Needed a System, Not More One-Off Pages.
The website redesign exposed a scaling problem.
Different teams were designing and building similar patterns in different ways. That created inconsistency for users and extra work for development.
I helped establish a web design system with reusable components, shared patterns, and clearer design rules.
The system had to work beyond marketing pages. It connected website patterns with digital banking interfaces like Homebank, cards, transfers, product cards, navigation, and repeated action states.
The goal was simple: make the experience more consistent for customers and make new digital work faster to design and build.
The Mobile App Had to Keep Earning Trust.
Later, I became lead designer for the Argenta mobile app.
I kept the work close to continuous customer feedback. The clearest signal was not that the app was broken. It was that customers already trusted it. They described the app as complete, clear, handy, and easy to use for everyday banking.
That changed the design challenge. Banking on mobile is sensitive: users need to know where their money is, what action they are taking, and whether something succeeded. Any improvement to the experience had to protect the trust already built into the core banking journey.
The work focused on evolving the existing app experience through clearer flows, stronger hierarchy, better feedback, and a visual language that felt consistent with the wider Argenta ecosystem.
This included focused improvements to specific high-trust flows, such as becoming a customer, where identity verification integrations like Onfido and itsme had to feel clear, secure, and easy to complete.
The Transformation Reached 1.5 Million Clients.
The work touched the digital experience of more than 1.5 million Argenta clients.
The mobile app became a much stronger channel. Active mobile app users almost doubled between 2017 and 2020, growing from 273,000 to 535,000. Engagement was strong too: 375,000 weekly app users, 175,000 daily app users, 36% DAU/MAU stickiness, and 90% month-one retention.
The app rating climbed from 2.6 to 4.5 in less than two years, with later ratings reaching 4.6.
Across 4.5 years, I helped Argenta move from separate digital channels toward a more consistent product experience: research-backed, accessible, reusable, and easier to maintain.
The outcome was not one redesign. It was a stronger foundation for digital banking at Argenta.