Cut support tickets by 30%. Turned 1,000 coin requests into a 5-chain roadmap. Built design systems used by 1.5 million banking customers. I'm a Product designer and design leader working where strategy, UX craft, and commercial pressure meet.
1,000 Chains Competing for Roadmap Space. I Built the Framework That Found the 5 Worth Building First.
Product Strategy
Users Couldn’t Find Answers That Already Existed. I Rebuilt the Helpcenter Around Their Tasks and Cut Support Tickets by 30% and Doubled Self-Service Score
DiscoveryUI Design
Intigriti Had a Proof of Concept and No Design Function. I Designed the Platform That Helped It Grow to 10,000+ Security Researchers and 4.2M in Funding.
Product DesignUX Research
From Engineering Bottleneck to User-Validated Redesign and Roadmap in 2 Weeks
Product DesignUX Strategy
Argenta Was Digitising Banking for 1.5M Clients. I Helped Make It Accessible, Consistent, and Easier to Use.
AccessibilityUX ResearchUI Design
Where I create impact
Product strategy
Zero-to-one product design
Hardware and mobile UX
Design systems
Discovery and research
Product leadership
I work best where product direction, UX research, systems thinking, and commercial pressure meet.
My work usually starts in messy places: unclear priorities, support load, technical constraints, early products without design maturity, or teams building the same thing twice. I turn that into structure people can make decisions with.
More about meCompanies I've worked with
Startups
NGRAVE
Intigriti
Finance
Argenta
Fidelity
Entertainment & TV
Telenet
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