Cut support tickets by 30%. Turned 1,000+ coin requests into a 5-chain roadmap. Designed systems and journeys used by 1.5 million banking customers. I'm a Design Leader who helps teams make better product decisions through research, systems thinking, and product design.

1,000+ Coin Requests Were Competing for Roadmap Space. I Found the 5 Worth Building First.

1,000+ Coin Requests Were Competing for Roadmap Space. I Found the 5 Worth Building First.

Intigriti Had an Idea and No Design Function. I Designed the Platform Foundation That Helped It Reach 10,000+ Researchers.

Intigriti Had an Idea and No Design Function. I Designed the Platform Foundation That Helped It Reach 10,000+ Researchers.

The Answers Already Existed. Users Still Contacted Support. I Cut Tickets by 30%.

The Answers Already Existed. Users Still Contacted Support. I Cut Tickets by 30%.

Engineering Was Rebuilding the Same UI Patterns. I Ran a 2-Week Sprint That Turned the Bottleneck Into a Validated Redesign and Roadmap.

Engineering Was Rebuilding the Same UI Patterns. I Ran a 2-Week Sprint That Turned the Bottleneck Into a Validated Redesign and Roadmap.

Argenta Served 1.5M Banking Clients. I Helped Make Its Digital Experiences More Accessible, Consistent, and Easier to Use.

Argenta Served 1.5M Banking Clients. I Helped Make Its Digital Experiences More Accessible, Consistent, and Easier to Use.

Where I create impact

UX Strategy

Interface design

Design systems

Platform & Mobile UX

Discovery and research

Design leadership

0-1 Products

I work best where product direction, UX research, systems thinking, and commercial pressure meet.

My work usually starts in messy places: unclear priorities, support load, technical constraints, early products without design maturity, or teams building the same thing twice. I turn that into structure people can make decisions with.

More about me